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Showing posts with label Introduction to food and beverages control. Show all posts
Showing posts with label Introduction to food and beverages control. Show all posts

Lesson 4 : Monetary Terms

on September 17, 2011


 Monetary Terms

TOTAL SALES
  1. Refers to the total volume of sales expressed in dollar terms.
  2. This may be for any given time period such as:

  • Week 
  • Monthly 
  • Yearly

TOTAL SALES BY CATEGORY
  1. Total sales by category are total food sales for all items in one category.
  2. It refers to the total dollar volume of sales for all items in one category.

TOTAL SALES per SERVER
  1. Refers as the total dollar volume of sales for which a given server has been responsible in a given time period such as:

  • A meal period
  • A day
  • A week
     2. Used  to make judgements about the comparative performance of two or more employees.

TOTAL SALES per SEAT
  1. Refers to the total dollar sales for a given time period.
  2. The figure is obtained by:
TOTAL DOLLAR SALES FOR A GIVEN PERIOD OF TIME / NUMBER OF SEATS

    3.  The normal time period used is one year.

    4.  Most frequently used by chain operations as a means for comparing sales results one unit those of   
        another.


Sales Price
  1. Refers to the amount charged each customer purchasing one unit of a particular item.
  2. The unit may be of a single item( i.e an appetizer) or an entire meal depending on how the restaurant prices its product
Average Sale
  1. Determined by using the following formula.
              TOTAL INDIVIDUAL SALES  / TOTAL NUMBER OF INDIVIDUAL SALES


      2. There are two such average commonly calculated:
  • Average sales per customer
  • Average sale per server

AVERAGE SALE per CUSTOMER

        1.  Determined using the following formula:

                       TOTAL DOLLAR SALES/NUMBER OF SALES OF CUSTOMER

        2. Also expressed as the average check or the average cover.
        3.  Used by managers to perform the following tasks:
  •   Comparison of employee performance 
  • To identified sales trend 
  • To compare effectiveness of various menu ,menu listings, or sale promotions.
AVERAGE SALES per SERVER
  1. Can be obtained by using the following formula:
TOTAL DOLLAR SALES OF A SERVER/NUMBER OF CUSTOMERS SERVED BY A SERVER

       2.  Used for comparative purposes and it usually considered a better indicator of the sales ability of 
            a  server



                                                                
       


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Lesson 3 : Sales Concepts

on September 16, 2011


Definition of Sales
  1. Defined as revenue resulting the exchanged of products and services for value.
  2. Two basic groups of terms normally used in food and beverage operations to express sales concepts:
  • Monetary
  • Non-monetary


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Lesson 2 : Cost and Sales Concept

on September 15, 2011

Controllable and Non-controllable Costs

  1. Cost may also labelled controllable and non-controllable.
  2. Controllable cost are those cost that can be changed in the short -term .eg .variable cost
  3. Non-controllable costs are those cannot normally be changed in the short-term fixed costs.
Unit and Total Costs
  1. Unit costs may be food and beverages portions.Examples : one steak or one martini,or unit of work,as in hourly rate for employee.
  2. Total costs represent all the cost of the food served in one portion.
  3. Total costs and unit costs are affected in different ways as illustrated by the following diagram.
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Lesson 1 :Cost and Sales Concept

Definition of Cost

  1. Defined as the expenses to a hotel or restaurant for good services when the goods are consumed or the services are rendered
  2. May be expressed in a variety of units:
  • Portion-eg,slices          
  • Weight-eg. gm,kg
  • Volume
  • Per bottle
  • Per drink
  • Per hour
  • Per week
Fixed Cost
  1. Normally unaffected by changes in sales volume.
  2. has little direct relationship to a business volume because they do not change when the numbers of sales increase or decrease.
  3. Example of fixed cost are insurance premium,real estate taxes,depreciation on equipment
  4. All fixed cost changes over time ,sometimes increasing and sometimes decreasing
  5. However,changes are not normally related to short -term changes in business volume
  6. They are sometimes indirectly tied to the long-term volumes changes
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