Monetary Terms
TOTAL SALES
- Refers to the total volume of sales expressed in dollar terms.
- This may be for any given time period such as:
- Week
- Monthly
- Yearly
TOTAL SALES BY CATEGORY
- Total sales by category are total food sales for all items in one category.
- It refers to the total dollar volume of sales for all items in one category.
TOTAL SALES per SERVER
- Refers as the total dollar volume of sales for which a given server has been responsible in a given time period such as:
- A meal period
- A day
- A week
2. Used to make judgements about the comparative performance of two or more employees.
TOTAL SALES per SEAT
- Refers to the total dollar sales for a given time period.
- The figure is obtained by:
TOTAL DOLLAR SALES FOR A GIVEN PERIOD OF TIME / NUMBER OF SEATS
3. The normal time period used is one year.
4. Most frequently used by chain operations as a means for comparing sales results one unit those of
another.
Sales Price
- Refers to the amount charged each customer purchasing one unit of a particular item.
- The unit may be of a single item( i.e an appetizer) or an entire meal depending on how the restaurant prices its product
- Determined by using the following formula.
TOTAL INDIVIDUAL SALES / TOTAL NUMBER OF INDIVIDUAL SALES
2. There are two such average commonly calculated:
- Average sales per customer
- Average sale per server
AVERAGE SALE per CUSTOMER
1. Determined using the following formula:
TOTAL DOLLAR SALES/NUMBER OF SALES OF CUSTOMER
2. Also expressed as the average check or the average cover.
3. Used by managers to perform the following tasks:
- Comparison of employee performance
- To identified sales trend
- To compare effectiveness of various menu ,menu listings, or sale promotions.
AVERAGE SALES per SERVER
- Can be obtained by using the following formula:
2. Used for comparative purposes and it usually considered a better indicator of the sales ability of
a server
a server
